Web Analytical tool

From IIITM-k-wiki

The Web Analytical tool is an internship project for the following MSIT students of IIITMK.
1)Ashok Philip Verghese
2)Kiran Kumar
project Guide:R Ajith Kumar and Praveen Kumar.

1 WEB ANALYTICS
2 Objective
3 Need for the tool
4 Features of web analytical tool
5 References
6 our blog

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WEB ANALYTICS

Web analytics is the measurement of the behaviour of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
What can we do with Web Analytics?
You can find why your web site is not working.
Why your web site visitors are leaving fast?
Which section of your web site is the most popular?
Why your PPC campaigns are not converting to sale?
Where your visitors are coming form and Why

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Objective

Our objective is to develop a web analytical tool which can monitor a specific
website and provide relevant statistics like number of visitors
number of unique visitors,entry page,exit page,most often viewed page and so on

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Need for the tool

Knowing visitor behaviour on a website we can strategically position ads so that they get maximum views.We also get to know what kinds of ads are people clicking? And what are people doing once they land on the site?

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Features of web analytical tool

1) Statistics for visit
2) Statistics for unique visitors
3) Report countries
4) Report hosts
5) Report most often viewed pages
6) Report entry pages
7) Report exit pages
8) Report details of browser versions
9) Report screen sizes
10) Report tech supported by browser for java/flash/pdf
11) Daily statistics
12) Monthly statistics
13) Yearly statistics
14) Graphical statistics

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