AY 2007-2008/Sem-1/Principles of Management

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Contents

Schedule

Lectures will be held in Park Centre classroom at the IIITM-K premises, Technopark, Trivandrum.

Credits

3 (2 Lec + 1Tut )

Instructors

  • Principal Instructors: Dr.V.Mukunda Das, Dean,IIITM-K. mukund_at_iiitmk.ac.in, Dr.K.Srinivasan, Assistant Professor IIITM-K, ksrini_at_iiitmk.ac.in
  • Associate Instructor: Ms. Sandhya Clement, Research Associate, IIITM-K, sandhyac_at_iiitmk.ac.in

Office Hours

Office hours are hours reserved for 1-1 interaction of the students at the instructor's office. Others are welcome, but students enrolled for the instructor's course get priority.

Objectives

This course is an unique advantage to our students, which helps them stand above other technical graduates.

As in the previous years, this core course in management lays the foundation for exposure to management concepts and its varied applications with special focus on IT enterprises. Another objective of the course is to expose the students to live situations requiring effective managerial decision-making.


Course Structure

Active student participation is expected in this course. Case analysis, group assignments and lectures will form part of the methodology.

Syllabus

  • Fundamentals of business management
  • Business environment
  • Marketing management
  • Financial management
  • Human resources management
  • Production management
  • Supply chain management
  • Strategic management
  • Entrepreneurial management
  • Information technology enterprise management
  • Strategic planning in IT enterprises
  • Team management
  • Art of negotiation
  • Innovation management and R&D management

References

  • Philip Kotler- Marketing Management
  • Robbins (9th&11th Edition, Prentice Hall)- Organizational behavior
  • Peter Drucker-Strategic planning
  • Journals-Harvard business review articles relevant to each topic.

(All references available in the library)

Evaluation

The tentative weight for individual components of the course is

  • Lecture presentation: 15%
  • Attendance: 5%
  • Term Paper: 20%
  • Individual participation: 15%
  • Final Exam: 30%
  • Project: 15%
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